We live in a new world, and my mission is to help you – or your business – not only navigate it, but learn to thrive in it. If you are so busy working in your business that you never have time to work ON your business, then you need to find five minutes to call me.
Most of us are operating in an environment that is more overwhelming than ever before. The mental filters that help us sort out what’s important need to be upgraded to cope – or external ones created that serve the same function (like dashboards). The noise can be overwhelming, but with technology and disruption constantly reducing what used to be barriers to success, once you have the tools to surf the waves of data, and put your finger on the pulse of what you need to know – minus the distractions – the sky really is the limit.
This has been called the information age, and it’s true that information is more freely available now than ever before, but technology is also redefining our society, empowering people more than ever before. You may not know that the concept of the individual is relatively recent, only a few centuries, and has rapidly moved front and centre in the modern era. Welcome to the Age of the Individual, and all the opportunities it brings.
If you look at the biggest successes of modern time, what Google, eBay, Facebook, Paypal, Uber, AirBnB and all those tech giants have in common is that they took capabilities that used to require massive resources, and made them accessible to individuals. Us. Disruption, that buzzword that scares most businesses, is exactly that – reducing or removing the barriers that kept a market limited to only a few players. As with any change, though, there are two sides to the coin. Rather than focus on what doesn’t work anymore, I specialise in finding the new opportunities that are opening up, and directing my clients to them before they get crowded. It goes deeper than finding these possibilities, though, and that’s where I add the most value – just as it takes a different mindset to go into business and leave the world of employment, it sometimes takes another shift to really prosper in this new age. I love guiding my clients to click in to a new, empowered way of thinking, taking them from where they were to true financial security.
If you’re wondering where the “Profit from your Passions” work comes in, I have a personal mission to take on as many commuting clients as I can. I live in a beautiful area, where too many people have to travel for hours to get to the city for work. I did it myself for way too long. I want to help as many as I can to grab hold of this new world and take advantage of it, ditching the commute and living life on their own terms. For those who already have taken the leap into business, I help out on two fronts: First, to help you regain the scarcest resource – time – working to spot the opportunities (or threats) on your horizon as well as the ones hidden in your data, so you can grow big enough to maybe help a few more people stop commuting and start enjoying more time in this fantastic community of ours. Secondly, I’m big on finding ways you can leverage what you’ve got so that you can grow bigger without needing to put in large scale time or financial investments.
Want more detail about me? I combine experience in technology (online since 89) with psychology, business, and over a decade in analytics – intelligence, strategy and marketing. I particularly love finding trends, opportunities and threats that are approaching break-out, just as they start to hit the mainstream. Knowing how technology and people interact helps me to identify the ones that will take, vs the ones that won’t, find the new opportunities or risks they’ll create for your business, and the easiest, most practical, cost-effective ways to leverage or address them. My track record of successful predictions is extensive, so feel free to contact me to discuss the ones most relevant to your industry.